We help entrepreneurs achieve their dreams by providing easy access to high value branding services, achieving high value results.

Our clients from around the world

Matthew Jones

CEO of EcoAlyn
Based in England | See Website | See our project
Working with Zurek Designs was a pleasant experience. They obviously are very creative because their product box designs and logo designs are just brilliant. They are excellent communicators and they also like to share ideas before completing the final design. If you are looking for a unique design which will stand out then Zurek Designs is the go to agency!

Jocelyn Mcbride

CEO of Plan Bee
Based in Dubai | See our project
Getting every detail of my start-up just right was very important to me and Szymon didn’t disappoint. He was meticulous in his attention to detail and worked tirelessly to meet my timelines and exacting brief. He’s a great communicator, talented and hard working. The real deal! I love the logo design and the entire brand feeling he created!

Katarzyna Świtalska

CEO of Sela
Based in Poland Zielona Góra | See our project
On behalf of the BHP Center and PPOZ. Sela would like to give a word of appreciation to Szymon Zurek for a fruitful cooperation in the field of professional brand identification and proposals for visualization solutions in the field of the new website, as well as the brand style guide.
Szymon Zurek, his creativity and the graphics work produced have been distinguishing themselves from others, reflected on the sensational reflection of needs and presented innovative ideas. He carried out all orders on time. I am pleased to recommend Szymon Zurk as a partner for cooperation. He is a person with a large talent, and cooperation with him is a great option when you build your business and your brand.

Kerrie Vivas

CEO of Holevida
Based in Melbourne Australia | See our project
Szymon was amazing to work with. He really made me think about my brand and what I want it to stand for with his initial questions. Very professional. Responded to all of my ideas and delivered a logo that I am so happy with!! Nothing was too much trouble. Thanks so much for everything!!!

Alex Makosz

Educational Leader of Creative Youth Accelerator
Based in Shanghai China | See our project
By far one of the best experiences I’ve had working with a designer. Not only did Szymon produce stickers that fully met with our design requirements, on the way he took initiate to consult with us on how to improve our existing logo design and made big improvements. In one weekend he moved our brand image forward much more than expected.

We are Zurek Designs

A graphic design and branding agency based in Palmerston North, New Zealand. We create Logo, Branding, and Website Designs.

Leaving university, I jumped through differing roles in sales, trades and services to expand my portfolio of experience. Fast forward to now, I aim to use my experience as an advantageous approach to my work as I aim to offer the best service for all tasks.

Sebastian Batkowski

Web Developer

Based in Poland, I started my career at a telecommunications company where I was able to practice my IT & programming skills.

I now enjoy working with my team on website design projects, creating all the functionality, backend and front end.

Jess Burgess Smith

Graphic Designer

I have been working with Szymon since 2017 and joined the company in 2019. Creativity has always been an important part of my life and I have been using graphic design to channel it since high school. This allowed me to grow and develop as a young designer.

I am currently studying zoology and media studies at Massey University with the aim of going into wildlife documentary.

Szymon Zurek


As an individual, I appreciate people who have a vision, are hungry and driven. I value the courage entrepreneurs have and the constant strive to be the best of the best.

My aspiration is to expand my branding agency to a size like Vayner Media, by doing what Gary Vaynerchuck does - being truthful, kind, and giving.

More than just Graphic Design

Reach your business goals with strategy and planning

How we work

Our graphic design services don't just make your business look tremendous, but they are there for a purpose - to complement your marketing and branding strategy and reach your business goals. It is not just about the design execution, but also the strategy and process.


It is crucial to define your business purpose and put a strategy behind the design. Creating a design strategy starts with us looking into different market segments, potential audiences and the competitor brands.


Every client has a unique problem. This is why our process is flexible. This way we can tailor the package towards you and your unique issue. Our usual process stages are researching brainstorming, creating moldboards, concepting, refining and finalising.


Any artist can create work that looks nice, but most struggle with attaching their work to a pragmatic solution. Our graphic design work goes beyond the visuals to help you and your business reach goals. Our art is design with a strategy.

Our Graphic Design Service

Marketing materials are a compilation of different media types. We use them to support your brand, improve the awareness of the brand and increase your sales.

Logo Design

Your logo design is the first visual asset people see when they interact with your brand. Your logo must represent your business, its values and give a good indication of what you are about. With a well developed design process, we ensure top quality logo design.

Branding Collateral

Branding collateral design is a collection of print and digital materials that support your branding, marketing and sales. This includes business cards, product literature, letterheads, marketing campaigns, sales presentations, packaging design and other materials.

Website Design

Successful website design creates leads, enhances the customer journey, and creates loyal customers. With a background in Marketing Communication, we ensure the design meets your visual, branding, messaging, and marketing needs.

How We do Brand identity Design

Visual Identity and Logo Design

The logo design is the first visual asset people see when they interact with your brand. It must be attention grabbing and pleasing to the eye. Having a professional, unique and well designed logo builds trust. (See our article about customer loyalty). Potential consumers will subconsciously look at the visual communication of your company. The first factor that will determine if the consumer is open to accept your brand are the visual aspects. This is the logo design and the context that it is in.

Timeless Logo Design

It might take you many years to be as recognisable as Apple or Microsoft. That is why having a memorable logo design is the first step to reach huge success. Building a solid foundation for your brand design will have a huge return on investment over the years because it's really important to plan your brand's visuals and get it perfect so that your graphic design is timeless.

More than Visuals

Brand identity design involves much more than visual aesthetics. We dive into consumer psychology, their motives, goals, attitudes and behaviour. Our extensive knowledge in consumer behaviour is where the real value is in our design service ( consumer behaviour article). Working in your business with design that is thought through and planned will save you headache and money.

The design steps and assets

  • "The Mood-board stage" (the mood-board stage determines the visual style and vibe of your brand)
  • 2. "The Logo Design and an initial and basic Brand Guide Stage" (these are assets, ideas and instructions such as colours, patterns, typography/fonts)
  • 3. Extensive Brand Guide (There are many different rules, however, some general ones are layout rules, logo use in context, image and text spacing and assets rules)
  • 4. "The Brand Assets Stage" (Materials such as footers/headers, icons, photography and custom templates for your marketing materials)

How We do Brand strategy & planning

Our process


The first step in building a brand strategy and design, is to do market research. In this step we look into different market segments. Once we establish a potential audience, we look at competitors and other established brands. We then decide our final target audience. We go through their psychographics, demographics, location, culture and their behaviour.

Defining your Brand

It is crucial to define your business purpose because it is what consumers will resonate with. Think of the mission statement and dig deep to lay in strong fundamentals when it comes to your brand values. While making money is important and often a priority, operating under that notion alone does little to set your brand apart from others in your industry. This is why a clear image of a brand important.

Enforcing Tactics

This step of brand strategy development is very practical. We finally implement all our findings into usable and practical resources. This includes - Internet Communication (Website, social media) and Sales, Script and Print Media. Messaging and Naming, Story as well as Slogans. Visuals are the next important part to your brand.

What is Brand Strategy?

First, let us tell you what brand strategy and design is not, as there is often a misconception. Your brand is not your your logo, your website,  product, or your name - it's more than that.  A brand is a gut feeling a consumer has to your business.

Your brand is intangible and while all the design assets mentioned add to a brand, they are not what creates it. It is how people perceive your brand and what emotions and attitudes they associate with it (See article on consumer behaviour).

If you are familiar with the term "Brand Positioning", you will know that brand strategy is about creating a plan that will put you in the right spot when it comes to how consumers see you compared to competitors (see our article about brand positioning).

Why is building a brand important to the success of your company?

A strong brand creates customer loyalty, that increases the value of your company value which can grow if you continue to invest in the brand. Brands allow you to set higher prices for your products and services. People associate higher quality to branded products, and they'll pay more than for a generic version, even when the two products are identical because they trust the branded product more - brands make and keep their promises. Once your product is branded, you typically earn a higher market share while lowering your cost of sales and customer acquisition. Loyal customers don't need to be marketed to as much. With an established brand, it's easier to launch new products. When consumers see the brand's logo on a new product, they instantly associate the brand promise to that new product from day one. There are other benefits of brands than just the marketing advantages. For example, studies show that companies with great brands have lower employee turnover. Popular brands help companies recruit the most talented and passionate employees.