The challenge in this project was to create synergy between the print media and the digital media. Since Alyn's products are known for eco-friendly packaging, we used recycled card to make packaging prints. This meant that the colours will always be different than the digital colours. It was necessary to create different brand style guide rules of colours and fonts - almost like creating two different brands (print and digital).
We designed a system where both print materials and digital media work in their own field with the use of different colours and fonts. We created synergy between them so that it gets the feeling from the same brand, but at the same time is recognisable enough where you can tell straight away which of their media you are looking at even if the material is placed out of context.
Brand Style Guide
Print Media Guide Lines
Social Media templates
Mid 2018 we were asked to create a logo design and the first packaging box design. Starting off slowly, we were yet to create further materials like the brand style guide or any marketing materials.
The first product was a box of bamboo eco-friendly cotton buds which were listed on Amazon.co.uk.
Four months since launch, Alyn gathered 200+ five star reviews on Amazon.
Coming into January 2019, many reviewed the product taking notice of the beautiful packaging design.
We were then requested to create another packaging design, this time for bamboo toaster tongs.
Within a year, Alyn gathered over 600 five star reviews and was the top product in the eco-friendly ear buds product category.
With such success, they wanted to move onto bigger things, so in July 2019 we started building their e-commerce website and with that we designed five more packaging designs as well as more supporting graphic design assets.
The Eco-alyn brand relies a lot of the bamboo products and its packaging designs.
We wanted this to be a theme throughout the entire brand experience so we made the logo simple in concept, but being well executed, it is now a well know icon in the UK sustainability community.