articles
About Marketing, Branding and Graphic Design

How to Utilise Packaging User Experience to Increase Profits

January 23, 2020

Packaging design is a fantastic way to communicate your brand and build equity. If designed well, it is an extra touch point and builds customer loyalty.

Read More >>

Why Schools need Strong Branding and Graphic Design

January 8, 2020

Schools need strong branding and graphic design to attract better teachers, attract better students and bring better education by improved school experience.

Read More >>

Top 10 Clever Print Ads to Get you Inspired for Your 2020 Campaigns

November 15, 2019

Clever ad campaigns can be easy to memorise by people and if executed perfectly, become entertainment, a talking point and can even go viral.

Read More >>

5 Signs that it's time to redesign your website

November 12, 2019

A website redesign is a big task and a big investment; and it does pay out in the long run. Just like brand building, it doesn’t bring results straight away.

Read More >>

8 Examples of bad letter kerning so you don't have to make the same mistakes...

October 7, 2019

You can see bad letter kerning almost everywhere you go. There will always be a business that did not invest in a good font or a graphic designer.

Read More >>

Top 5 Major graphic design mistakes made by non-graphic designers

October 2, 2019

Graphic design is expensive so often someone in the company will handle the graphgic design work. So, here are the top 5 graphic design mistakes to avoid.

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How to Determine Brand’s Values | Building a Brand

July 5, 2019

We have to determine brand's values in order to build strong fundamentals for our new brand. So building a new brand starts with identifying brand values.

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What is a Strong Brand? | Newbie Introduction to Branding

July 3, 2019

what is the secret to have a strong brand? The answer is simply to focus. FOCUS. Great brands stand for something, not a lot of things just that one thing.

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Building a brand | Strong Brand Creates Customer Loyalty

July 1, 2019

Why is building a brand so important to the success of your company? A strong brand creates customer loyalty, and that increases the value of your company.

Read More >>

Attitude Towards the Object | Consumer Psychology

June 28, 2019

Attitude Towards the Object are a major part of our lives and are hugely important to understanding our own psychology. Attitudes are important

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Consumer Decision Process Model | Consumer Psychology

June 25, 2019

The Consumer Decision Process model (CPD model) is the process a consumer goes through when making a purchase decision. The CDP model serves as a road-map.

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Brand positioning: How to position eco-friendly brands - Conquer the market

October 13, 2018

This article we will guide you how to position eco-friendly brands. There will be practical advice and examples for strategizing and planning marketing moves

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Why the environment we live in impacts what we eat

July 7, 2018

Location has a big impact on nourishment habits on a global scale where environment affects the region’s culture, religion, tradition and natural goods.

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Volkswagen Precision Parking Advertisement – Semiotic Analysis

April 25, 2018

The advertisement of “precision parking” made and advertised by the car company Volkswagen. In this text, Volkswagen uses many analogies, metaphors and signs

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Top 10 Clever Print Ads to Get you Inspired for Your 2020 Campaigns

November 15, 2019

Clever ad campaigns can be easy to memorise by people and if executed perfectly, become entertainment, a talking point and can even go viral.

Read More >>

5 Signs that it's time to redesign your website

November 12, 2019

A website redesign is a big task and a big investment; and it does pay out in the long run. Just like brand building, it doesn’t bring results straight away.

Read More >>

Attitude Towards the Object | Consumer Psychology

June 28, 2019

Attitude Towards the Object are a major part of our lives and are hugely important to understanding our own psychology. Attitudes are important

Read More >>

Consumer Decision Process Model | Consumer Psychology

June 25, 2019

The Consumer Decision Process model (CPD model) is the process a consumer goes through when making a purchase decision. The CDP model serves as a road-map.

Read More >>

How to Utilise Packaging User Experience to Increase Profits

January 23, 2020

Packaging design is a fantastic way to communicate your brand and build equity. If designed well, it is an extra touch point and builds customer loyalty.

Read More >>

Why Schools need Strong Branding and Graphic Design

January 8, 2020

Schools need strong branding and graphic design to attract better teachers, attract better students and bring better education by improved school experience.

Read More >>

How to Determine Brand’s Values | Building a Brand

July 5, 2019

We have to determine brand's values in order to build strong fundamentals for our new brand. So building a new brand starts with identifying brand values.

Read More >>

What is a Strong Brand? | Newbie Introduction to Branding

July 3, 2019

what is the secret to have a strong brand? The answer is simply to focus. FOCUS. Great brands stand for something, not a lot of things just that one thing.

Read More >>

Building a brand | Strong Brand Creates Customer Loyalty

July 1, 2019

Why is building a brand so important to the success of your company? A strong brand creates customer loyalty, and that increases the value of your company.

Read More >>

Brand positioning: How to position eco-friendly brands - Conquer the market

October 13, 2018

This article we will guide you how to position eco-friendly brands. There will be practical advice and examples for strategizing and planning marketing moves

Read More >>

How to Utilise Packaging User Experience to Increase Profits

January 23, 2020

Packaging design is a fantastic way to communicate your brand and build equity. If designed well, it is an extra touch point and builds customer loyalty.

Read More >>

Why Schools need Strong Branding and Graphic Design

January 8, 2020

Schools need strong branding and graphic design to attract better teachers, attract better students and bring better education by improved school experience.

Read More >>

Top 10 Clever Print Ads to Get you Inspired for Your 2020 Campaigns

November 15, 2019

Clever ad campaigns can be easy to memorise by people and if executed perfectly, become entertainment, a talking point and can even go viral.

Read More >>

5 Signs that it's time to redesign your website

November 12, 2019

A website redesign is a big task and a big investment; and it does pay out in the long run. Just like brand building, it doesn’t bring results straight away.

Read More >>

8 Examples of bad letter kerning so you don't have to make the same mistakes...

October 7, 2019

You can see bad letter kerning almost everywhere you go. There will always be a business that did not invest in a good font or a graphic designer.

Read More >>

Top 5 Major graphic design mistakes made by non-graphic designers

October 2, 2019

Graphic design is expensive so often someone in the company will handle the graphgic design work. So, here are the top 5 graphic design mistakes to avoid.

Read More >>

How to Utilise Packaging User Experience to Increase Profits

January 23, 2020

Packaging design is a fantastic way to communicate your brand and build equity. If designed well, it is an extra touch point and builds customer loyalty.

Read More >>

Why Schools need Strong Branding and Graphic Design

January 8, 2020

Schools need strong branding and graphic design to attract better teachers, attract better students and bring better education by improved school experience.

Read More >>

5 Signs that it's time to redesign your website

November 12, 2019

A website redesign is a big task and a big investment; and it does pay out in the long run. Just like brand building, it doesn’t bring results straight away.

Read More >>

Top 5 Major graphic design mistakes made by non-graphic designers

October 2, 2019

Graphic design is expensive so often someone in the company will handle the graphgic design work. So, here are the top 5 graphic design mistakes to avoid.

Read More >>

How to Determine Brand’s Values | Building a Brand

July 5, 2019

We have to determine brand's values in order to build strong fundamentals for our new brand. So building a new brand starts with identifying brand values.

Read More >>

Building a brand | Strong Brand Creates Customer Loyalty

July 1, 2019

Why is building a brand so important to the success of your company? A strong brand creates customer loyalty, and that increases the value of your company.

Read More >>

Attitude Towards the Object | Consumer Psychology

June 28, 2019

Attitude Towards the Object are a major part of our lives and are hugely important to understanding our own psychology. Attitudes are important

Read More >>

Consumer Decision Process Model | Consumer Psychology

June 25, 2019

The Consumer Decision Process model (CPD model) is the process a consumer goes through when making a purchase decision. The CDP model serves as a road-map.

Read More >>

Brand positioning: How to position eco-friendly brands - Conquer the market

October 13, 2018

This article we will guide you how to position eco-friendly brands. There will be practical advice and examples for strategizing and planning marketing moves

Read More >>