Jagoda is a hairdresser based in Brisbane Australia moving away from a wage job to once again create her own hair salon. We noted that Jagoda's name was often pronounced wrong by her clients, and she disliked correcting them. Since the name is pronounced "Yagoda" we looked into different ways the logo design could help clients identify the name correctly - especially that word of mouth is a big driver in Jagoda's business. We took this design further by looking into ways we can convey her freedom from a waged job. After a bit of brainstorming, we decided that birds are a strong icon of freedom. So, the final design of the logo was J + Y + Bird.